Italy unveiled it’s new national airline,ITA Airways with a promise to bring back pride to its national flag carrier, after Alitalia, Italy’s legacy airline, went bankrupt and ceased operation.
The branding and new livery of the ITA Airways are a symbol of change and start of a new adventure for Italy.
ITA Airways revealed its brand and logo, recycling the red, white and green of Alitalia’s origin as it tries to chart a new future while competing with low-cost airlines.
The news that the company would keep it’s original name of ITA Airways surprised many who assumed it would want to keep Alitalia brand going.
