Mouka, a Nigerian mattresses and pillow brand, has expressed that the recent acquisition of the brand by Moroccan market leader, Dolidol, will boost the operations and birth greater things for the Mouka brand.
The Chief Executive Officer of Mouka, Mr Raymond Murphy expressed further that the affiliation with the regional market leader will set the brand on a bigger scene, noting that the transaction is worth over $60 million and is a win-win arrangement for both parties.
Murphy stated that in the light of this new development, Dolidol being a market leader in the mattress space will bring to the fore significant foam science, technical and engineering expertise to Mouka and also boost its operations and the quality of its product portfolio.
In a similar vein, Mouka’s Chief Operations Officer, Mr Femi Fapohunda, said Mouka is looking forward to improved productivity and product quality that would not only meet consumer needs but also exceed their expectations.
Fapohunda stated further that consumers and trade partners should anticipate new and mind-blowing innovations due to the technological expertise Dolidol is bringing on board.
Mouka’s Chief Commercial Officer and Lead Strategist, Dimeji Osingunwa, also expressed that the alliance will rather create additional investments in the expansion of the Mouka footprint within Nigeria and beyond.
In his words, the CEO of Dolidol, Mohammed Lazaar expressed his belief that the acquisition of Mouka will allow Dolidol to strengthen its presence on the African continent and complement Mouka’s growth in the region with an addressable market of around 200 million Nigerians.
Meanwhile, a partner at Development Partners International, Ms Sofiane Lahmar, said Nigeria being the most populous market in Africa, there’s confidence in the future of the business, and looks forward to working with both management teams to execute the company’s ambitious strategy and vision.
