Nestle has unveiled its projection to double its e-commerce sales in less than four years, by ramping up investment in marketing and technology.
The global food giant plans to achieve this by increasing its digital marketing investment from 47% to 70% by 2025.
The investment will generate 400 million first party data point information collected from consumers which will feed into an analytics system to predict out-of-stocks and identify points where sales need to be boosted.
The digital investment will also be utilised to add more employees and expand the company’s in house studios for advertising.
Nestle’s CEO, Mark Schneider expressed further that the company will push sale of its products to consumers directly via its own online channels.
