The Digital Marketing industry is projected to reach $30bn in Nigeria by year 2030. This development would greatly impact the nation’s digital economy and boost the country’s Gross Domestic Product(GDP). The Director-General of the National Information and Technology Development Agency(NITDA), Kashifu Abdullahi disclosed this in Abuja while hosting the commandant of the Nigerian Army school of Public Relations and Information. Abdullahi described Digital Marketing as one of the key enablers of the nation’s digital economy.
He explained further that there is a need to use available resources and tools to educate and empower Nigerians on digital literacy, content creation, journalistics ethics and digital marketing. According to him, part of the agency’s digital plan is the flagging off training programme for 6,624 youths across 11 states in the Country
Digital media has a lot of potentials and the Nigerian market commands huge potential. The $30bn by 2030 projection, if attained, would not only increase the Gross Domestic Product of the nation but also help in job creation and revenue flow for the country thus ushering in quantum prosperity and standard of living for the country.