Successful musician, David Adeleke – Davido, has joined global sports company, PUMA, as global brand ambassador.
PUMA signed a long-term agreement with Davido so as to reiterate its commitment to the rapidly growing African market.
In a statement by PUMA’s General Manager EEMEA, Johan Kuhlo, signing Davido is a clear indication of the company’s commitment to Africa as a key market and a sign that African culture is becoming more and more relevant globally.
Executive Director, Persianas Retail Limited, Ayo Amusan, welcomed Davido into the PUMA family noting that with the partnering of the two iconic brands, the customers and Davido’s fans everywhere will look forward to seeing the magic that can happen.
Amusan further noted that following the announcement made today, Davido will act as a brand ambassador for PUMA in sub-saharan Africa, North America and across the world, by wearing PUMA’s Sportstyle collections, including the company’s iconic T7 tracksuits and also the company’s Basketball and football styles.
