culled from:bigideasblog.infusionsoft.com
Online and social media usage continues to grow among U.S. adults making online presence ever more important for today’sbig ideas blog www globe entrepreneurs. According to the Pew Internet & American Life Project, 85% of American adults use the internet and social media has been growing at a high rate, even among baby boomers.
This post takes a look at some of the entrepreneur must-haves to ensure an entrepreneur has online presence in these growing areas.
An Entrepreneur Must Have a Website
People tend to trust others who have a show of authority and a website can assist with this by establishing a level of trust with potential clients. Websites make businesses easily accessible and should include testimonials and credentials such as having an online bachelors in business, certifications, and even examples of past work. These elements can increase partnership, obtain more customers and peek the interest of investors.
The Importance of Blogs
Regional marketing done during the days before the internet were with billboards, personal business cards, ads placed in magazines and newspapers. Through the Internet, the business playing field became altered immensely. One of the most important advantages to social media is having a blog.
Blogs allow entrepreneurs to highlight their expertise and skills by providing information to visitors in the form of articles and statistics, for example, to help visitors learn about the business and industry. And unlike traditional media like newspapers, the most costly part of a blog is putting the time into it. Providing valuable information oftentimes requires research and many edits to ensure the information is coming across clearly.
It’s also important to stay consistent with your blog postings. Consistently posting and updating a business website’s blog with applicable and dependable information will help it grow and generate a sphere of influence and following. When customers and guests track a rising business, more prospects and leads will trail.
ProBlogger offers several tips for maintaining a blog that can help any entrepreneur with their blog.
An Entrepreneur Needs Social Networking
An entrepreneur must use social networking. It is important to any business, online or traditional brick and mortar. Potential customers are astute and will make inquiries before buying a product online and social networking gives a personal interaction with potential customers. This is why top corporations in their field often depend on clout and the finest social networking sites that have tens of millions of users. The more people frequent a noticeable social site, the more exposure an entrepreneur will have.
Find Influencers Online with Similar Interests
Occasionally people go by how many friends others have. The online world has become encircled by community impression and supporters that shadow businesses. An entrepreneur’s business may live or die by alleged reputation. An entrepreneur using social networking sites to link with like-minded people stand to increase commercial status as well as positive reputation.
Leverage Video and Media Rich Content
Blogs are not the lone method about social media. There are social media sites online receiving millions of views per video for entertainment as well as educational videos. Uploading videos is another useful approach to get messages across the online world with its visual and sound elements that makes it unique content for online users. It is similarly as inexpensive as posting and updating blogs or posting memos in popular forums since many everyday devices like smartphones and digital cameras come equipped with a video recorder.
