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For more than a century, people have been using perfume. This is perhaps
because soap does not do much except cleanse the body so something else
has to be used in order to smell good.

Studies have shown that the demand for perfume has more than quadrupled
through the years. This is because of new technology that makes it
easier to mass-produce and the branding that goes with it.

Branding from a marketing executive is very important. This is because
the name that is given to the new concoction should reach out to the
consumer. One of the most effective methods is by getting a celebrity to
endorse it and then the rest is history.

Another technique that delivers a heavy punch is the packaging. The
shape of the container may take the form of a woman’s body or something
else that is more appealing. The manufacturers do not always come up
with this and at times as a consumer group to help with the
brainstorming.

The success story of each perfume ever made was not always made with the
help of a celebrity. Some companies relied on advertising to create
brand awareness. This is done on television, through billboards and
printouts in magazines.

While in the store, sales reps offer free samples to customers and those
who are hooked will end up buying it. These strategies should be
utilized when making your own perfume line.

There may be different ways of making it but in the end, the
entrepreneur will still have to market it in order to make a profit.

So, can someone come up with a perfume that does not smell so good and
still perform well because of a celebrity endorsement? The answer is
yes. The challenge will be getting someone important to do it because
there are those who don’t like the idea of promoting something that the
person does not even believe in.

The best thing to do will be to create a perfume that both the
entrepreneur and the endorser can live with. The key to everything is
the scent. It will take time to learn how to mix the base, middle and
top with the right amount of bridge note but those who succeed may be
able to make something that the market has not created.

The perfume that the person has created may not be appealing to the
young but may sell well with the older market or vice versa. A product
test can be done to see where the cards fall so branding can focus on a
targeted market.

Eventually, the entrepreneur will be able to figure out the niche of the
brand. The only way to get more loyal customers will be to create more
variations that will also cater to people in other age groups.

Making your own perfume will require a little knowledge of chemistry.
This will take time but after a while, the person will finally be able
to have the right formula.

The knowledge needed may come from books or by going back to school.
Those who may not have the knack for it may decide to hire someone else
to take care of the legwork so the entrepreneur will be busy with the
branding side of the business.

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