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You’re better than me at Adwords. I’m better than you at list-building.
Harry Potter’s better than both of us at magic. The point is, no-one can
be perfect at everything and if your business is to grow beyond a mere
“mom & pop store” then at some point you’ll need to start delegating
responsibility and delve confidently into the world of EMPLOYING
people. Someone creates your content. Someone else your website. Another
markets. And you? Well you’re scooping up the profits and repeating the
whole process with another project. And then another.

For the internet business entrepreneur, by far the best way of hiring is
through OUTSOURCING. Here’s a small sample of the type of work that can
be outsourced:

– Development of custom-built software & content.

– Customer support.

– Internet marketing.

– Site development.

– Graphic design.

– Creation of business plans/forecasts/research reports.

– Accounting.

I could go on for pages but you get the idea. While outsourcing tends to
be associated mostly with huge companies it’s every bit as important to
the small internet business entrepreneur. Consider these advantages of
implementing outsourcing into your business:

– “Saving time”. Are you trying to do *everything* yourself? This may
seem noble to you, and undoubtedly you ought to gain as much practical
experience into how things need to be done in your business in case of
emergencies. But after a time, if you’re doing a lot of menial tasks
then you’re cheating yourself out of time you could be using to do the
things that a CEO of a company should be doing to grow the business. Do
you reckon Bill Gates sits down every week to do his own search engine
optimisation? No, his team handles it for him. What about you? If you
can identify the parts of your business that are taking up way too much
time, you can potentially seek to outsource them.

– “Cost Effective”. With outsourcing, you only pay for services as and
when you need them. In a lot of traditional businesses that employ their
own staff this is not so. Often, there is over-capacity so old Dave is
having a nice cuppa and reading Sports Illustrated and you’re paying him
by the hour to do it. Not so with Outsourcing – you pay only for what
you need. Further, when you hire staff you have to deal with additional
costings such as insurance and taxes. This is simply too much to handle
for a small business – again, something that isn’t a factor with
outsourcing.

– “Let The Professionals Handle It”. Certain elements of your business
need to be handled by the pro’s if you don’t have the required skills or
experience to do it yourself. When you outsource to a reliable
professional, you’re ensuring that the job is done right by someone who
has the know-how.

So how can you get started growing your business by outsourcing? First,
you need to take a long hard look at your own business and pin-point
those areas that are either taking too long to complete, aren’t being
done properly, or aren’t being done at all.

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