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Internet marketing has been pushed as the next big thing. It is suppose to be the land where single moms and teenagers are able to make millions with just an idea. I am here to tell you that it takes more than just an idea and more than just hard work to be successful at Internet marketing. Marketing on the Internet is a skill that takes time to develop. It’s not a skill like learning how to play the guitar but it is a mental skill, where you have to recognize marketing opportunities.
You have to learn how to think about marketing and how it applies to the internet. There are also key concepts that you must understand such as chasing traffic, marketing to people when they want to buy and creating rapport with your audience.
Before you start an internet marketing campaign, you need to know who your ideal customer is. What do have for sell, where do people who need your product hangout on the internet, and what problems do they have?
Before you can make one penny from the internet you need to know the answer to those questions.
Next you need to know what internet marketing is because it really is just an umbrella term. Online marketing can be video marketing on youtube, it can be social media based marketing via twitter or Facebook. Online marketing is also search engine optimization and trying to drive people to your site via articles and link building.
Online marketing can also be paying for ad space via Google Adwords or buying banner on websites. You can even buy ads on Facebook. Internet marketing composes of all of these different places and style of marketing. You can try them all or maybe should specialize in one form of marketing.
There’s a ton of money to be made on the Internet but it is far from easy. It is my opinion that some of the best Internet marketers are great at building a brand and building a relationship with their customers.
What is different about today’s consumer should reflect in your marketing strategy. Today’s consumers are more knowledgeable, they have Google at their fingertips and they can learn everything about your product and where to find it cheaper. You can specialize in cheap services or you can focus on creating a rapport with them.
People are more likely to buy from people they trust and I believe that is the most important thing that we have to remember about Internet Marketing. We have all these outlets to use to build rapport such as social media and few companies are using them in the right way.
In closing, Internet marketing forces you to change the way you think about customer and business relationships. Companies and individuals who can create trust will make the most money and will have more repeat customers. There are many facets to Internet marketing from article writing, to paying for ads, to social media and video marketing. Find where you customer base spend their time on the Internet and advertise there.
