(A conversation with Prof. Kassey Garba , renowned Professor of Economics and former Economic Adviser to Nigeria’s President, Dr Goodluck Jonathan)
What do brands such as Gucci, Prada, Mona Mathews, Jimmy Choo, Louis Ferragamo and Leather World have in common with the numerous anonymous producers of leather belts, sandals and bags who dot the African socio-economic landscape have in common?
Their products all originate from the same source – animal skin Hyde.
Why then does the first group command huge revenue and enormous market size while the later merely struggles at the subsistence level?
The secret is in the Value Chain Concept.
On this episode TALKE Interview engages with Professor Kassey Garba to explore the Value Chain Concept so as to unravel its benefits to contemporary business practices.
