The heirs of Italian Fashion label, Gucci, have condemned a new movie, House of Gucci, for allegedly portraying members of the family as hooligans.
The movie features Lady Gaga as Patrizia Reggiani. She played a role of one who was convicted for assassinating her former husband, Maurizio Gucci, in 1995.
The family took aim at the movie in a letter published by Italy’s ANSA news agency and seen by the BBC.
The Gucci family claimed they were portrayed as ignoramus in the movie, and they reserve the right to take every initiative to protect their name and image.
They added in the letter that Aldo Gucci (Pacino) who was chairman between 1953 and 1986 also portrayed the family as thugs who were ignorant and insensitive to the world around them.
The family expressed their pain and tagged the movie an insult to the legacy on which the Gucci brand is built today.
The Gucci family however, have not been connected to the fashion house since the 90s. The fashion brand is currently owned and run by the French group, Kering.
The director of the movie, Ridley Scott when contacted for comment on BBC Radio 4, dismissed previous criticism made by Patrizia Gucci, stating that he didn’t engage in stealing the identity of the family to make profit.
Meanwhile, no legal action has been taken by the family against the movie and it’s producers.
